What are LinkedIn Influencer Ads?
Similar to sponsored posts from company pages, LinkedIn Influencer Ads allow businesses to sponsor posts from their employees.
This means that individual team members can now become brand ambassadors, showcasing their expertise, and driving engagement on the platform.
In a way, this is similar to brands’ putting spend behind UGC on other platforms, as the brand is not responsible for the content itself, but rather amplifying the words and creative of individuals who choose to post about them on the platform.