PERFORMANCE TESTING AND OPTIMIZATION
At The HOW Agency, we approach everything with final KPI and conversion goals in mind. We ensure that all our efforts are fully aligned to create a cohesive approach across channels and campaigns.
We understand that data in a silo cannot effectively inform campaign progress and decision making in today’s interconnected world, which is why we connect our data through APIs to get a clear view of the program across all channels. This allows speed in decision-making as well as increases overall efficiencies in analysis and reporting.
We also understand that decision makers are busy and endless Excel spreadsheets often miss the mark in telling the performance story. Our approach is to make data easy to digest and deliver – offering automated dashboards that provide clear insights into a campaign in real time. This also allows for a clearer view into reporting and performance across all channels.