MEDIA STRATEGY, PLANNING, AND BUYING
We use media on purpose – building a full funnel view of each campaign to leverage owned, shared, and earned assets to maximize influence and deliver results.
With a systematic testing strategy and a weighted budget system based on platforms and budgets, we understand what channels, what messaging, and what creative resonates most with target audiences across the entirety of the customer journey.
This full funnel approach ensures that we are building awareness in high impact moments, seeding brands into existing conversations of relevance, leveraging our learnings to allow us to boost the content and conversations that are gaining traction, and converting audiences at the moment of decision.
