CHANNEL MANAGEMENT
It’s in the blink of an eye, or the flick of a thumb, that brands connect with their audiences. Whether it’s a shoppable ad served at the moment an Instagram scroller is in market, or a boost on an influencer post to ensure it breaks through the algorithm, we develop educational and scroll-stopping ad content while leveraging a data driven approach to tell captivating stories at scale.
We begin our campaigns with research and strategy, creating a dossier for each campaign that serves as the core foundation for our creative testing framework.
From there, we conduct audience and competitive research to allow us to answer the “why?” and “so what?” of what your targets are looking for – ensuring we are aligning creative and messaging with their interests and pain points.
Finally, we establish clear business metrics and KPIs that lay the groundwork for a clear path to scale. While marketing jargon is everyone’s least favorite person at the party, we know that when it comes to KPIs, it needs to have a seat at the table, so we’ll measure success on metrics that include Thumb Stop Ratio, Hold Rate, CTR, CPC, CPA, LTV and ROAS.
