AUDIENCE, CHANNEL, AND CONTENT STRATEGY
When it comes to digital marketing, content is the currency behind the entire online ecosystem. From messaging to channel approach to content themes and calendars, brands that spend their content capital wisely will rise to the top of the market.
And, in a world where audiences are not just scrolling through one feed, but often juggling two to three screens at once, the content marketplace is a multifaceted and cluttered space – a complex landscape to navigate and know how to ensure maximum return on your content approach.
We at The HOW Agency understand the challenges and opportunities for brands, as well as the balance between big moments that wow audiences and day-to-day engagement that surprise, delight, and drive loyalty.
We work closely with you to build strategy across people, channels, and messaging, delivering briefs and plans that lighten the lift for creative, paid, and community management teams, ensuring we are streamlining the creation process by beginning with a strong foundation. Our strategies are designed to be implemented, not just wow in a board room only to be scrapped when it comes time for real world application.