User-generated content marketing
User-generated content (UGC) refers to any form of content created by consumers or users of a product or service That includes things such as text, images, videos, reviews, and social media posts. UGC marketing is the practice of encouraging customers to create and share content related to a brand, product, or campaign. Brands curate and showcase this content on their own platforms or marketing channels to amplify its impact.
UGC is authentic and genuine, as it reflects the real experiences and opinions of customers. This authenticity resonates well with other potential customers, building trust and credibility.