The clunky pop-up ads and dusty billboards are long gone. But right now, digital marketing, especially in the travel industry, is undergoing a brand new change, with artificial intelligence (AI), behind the driver’s wheel. It’s no longer just a buzzword as it was just a couple of years ago. These days, AI is rewriting the rules of engagement, one algorithm at a time.
Hyper-personalization
The future of personalization is going to be improved with the right use of AI. The one-size-fits-all campaigns are a thing of the past. Fairly soon, travel websites will be able to showcase to visitors the vacations and destinations they’ve been eyeing online for a while.
Companies will be able to send email recommendations to their audiences with tips they didn’t know they needed. Ads are going to be so personalized that they’ll know some purchasing details about the consumers, to provide them with the right choices before they even go looking.
That’s what the AI revolution is going to be all about in digital marketing, being able to create relevant narratives for each individual consumer.
Predicting the unpredictable
There’s no need for companies to consult crystal balls or fortune tellers, as AI can help with everything regarding predictions now.
By analyzing vast amounts of information, it can predict which travel campaigns will land with consumers and which will need to be changed until they do. No more throwing spaghetti at the marketing wall. AI serves up data-driven insights that maximize every penny and turn any marketing strategy into a finely tuned machine.
Content creation
No need to worry about writer’s block anymore as AI is able to churn out captivating copy faster than any deadline. Now, companies can benefit from personalized descriptions that are as captivating as novels.
They can share blog posts that are tailored to specific segments of their target audiences, and even post engaging video content that’s so interesting it could end up leaping off the screen. AI for companies is akin to having a tireless creative team on call, creating the perfect content that’s going to resonate with each and every consumer.
Ads
Back in the day, ads used to be static and have no subtlety, but thanks to AI, they’re completely different. Now, travel ads can adapt to each consumer and their demographics and psychographics information like chameleons.
Consumers get to see ads about destinations they’ve been daydreaming about, or trips that they were browsing just hours before, without realizing that they’re seeing the perfect option for them. AI helps navigate the balance between engagement and relevance with more precision than ever before.
Chatbots
Lastly, AI has brought forth chatbots to digital marketing, where consumers are able to reach out to businesses at any time and promptly receive answers to their questions or queries with lightning speed, instead of having to listen to elevator music on hold.
While chatbots are able to handle any routine inquiries like a true customer service professional, and even provide recommendations, where they really shine is making the consumers feel like they’re having a conversation with a real person.