The HOW Agency Wins a 2023 Platinum MarCom Award

The holidays came early at HOW! We are thrilled to have been named a 2023 Platinum Winner in the MarCom awards for our work with ThriftBooks. As social agency of record for ThriftBooks, the #1 book seller on TikTok, we have been on a mission to further build brand awareness and loyalty among book-lovers, going beyond the goal of growing followers but rather building a true online community for the brand.

“A successful social campaign requires continuous creativity, innovation, and dedication – and of course, a bold and brave client.  The team should be incredibly proud of delivering these results that  resulted in this outstanding accomplishment.”












-Paul Miser, EVP and Group Director, The HOW Agency









-Mikaela Klimovitz-Seltenreich, Social Media Manager

“As an avid reader and a ThriftBooks customer prior to being at HOW, this account brings me joy, is open to creativity, and knows its audience. We take pride in knowing it’s a book account run by readers for readers.”

Our team is honored to accept this award as we see it as a testament to the power of a true client partnership that puts bold ideas and strategic thinking at the center of the relationship, as well as demonstrates the power that can be unlocked on social through a dedicated commitment to nurturing community – all of which are values we hold central at HOW and employ across all our our campaigns. We look forward to many more achievements with ThriftBooks and their ever-growing community!

For more on our work with this client, read the full ThriftBooks case study here.