set jetting

Tap Into ‘Set-Jetting’ For Your Next Travel Digital Marketing Campaign

As of late, people have started imagining themselves stepping onto the sun-drenched streets of Tuscany, feeling the warmth of the Italian countryside as they start to trace the footsteps of their favorite characters from “Under the Tuscan Sun.” Or, picturing themselves standing beneath the towering redwoods of California, transported to the mystical world of Endor from “Star Wars: Return of the Jedi.” 

Set-jetting meaning

This is the magic of set-jetting, a travel trend that’s captivating hearts and igniting wanderlust like never before. Fueled by the rise of streaming services and the insatiable hunger for authentic experiences, set-jetting is no longer just a niche phenomenon reserved for die-hard fans. 

It’s a movement, a way to blur the lines between fiction and reality and to truly inhabit the worlds we’ve come to love on screen. This type of immersive travel fosters a sense of community and shared passion. 


For the Potterheads, a pilgrimage to Glencoe in Scotland is a must. The otherworldly beauty of this rugged landscape served as the backdrop for the Forbidden Forest, where Harry, Ron, and Hermione encountered everything from centaurs to acromantulas. 

And there’s no way to forget the majestic Alnwick Castle, which transformed into Hogwarts for the first two films. Stepping through its grand gates is like stepping into a scene straight out of the films themselves. 

But the magic doesn’t stop at Hogwarts. “Game of Thrones” fans flock to Dubrovnik in Croatia, where the medieval walls of King’s Landing come to life. They get to explore the narrow alleys and climb the city’s ramparts, feeling the echoes of Daenerys Targaryen’s reign and the epic battles that unfolded within those very walls. 

For those seeking a touch of Downton Abbey’s grandeur, a visit to Highclere Castle in England is a dream come true. This real-life stately home served as the setting for the beloved television series, and its opulent interiors and sprawling grounds offer a glimpse into the world of British aristocracy. 

And there’s also the thrill of adventure that awaits fans of “Indiana Jones.” The breathtaking scenery of Petra in Jordan, where the Holy Grail was hidden in “The Last Crusade,” is a treasure trove of ancient ruins and breathtaking canyons, just waiting to be explored.

Hidden gems

The beauty of set-jetting lies not only in visiting the instantly recognizable locations but also in discovering hidden gems that have been thrust into the spotlight thanks to film and television. 

Take, for example, the charming seaside town of Portmeirion in Wales, which served as the inspiration for the whimsical Italian village of Nogaro in the cult classic TV show “The Prisoner.” Its colorful houses and quirky architecture offer a unique escape from the ordinary. 

Or, for a dose of romantic charm, travelers get to head to Cala Luna, a secluded beach on the Italian island of Sardinia. This stunning cove, featured in the movie “The Talented Mr. Ripley,” is a haven of turquoise waters and pristine sands, perfect for a getaway that feels straight out of a love story.