Key Insights from CreatorIQ Connect Roadshow

The HOW Agency’s Influencer and Brand Partnerships Strategist had the opportunity to attend the CreatorIQ Connect Roadshow, a dynamic conference bringing together industry leaders and representatives from esteemed companies like Caudalie, Google, Flagship, Kate Spade New York, TikTok, and WIIM.

Throughout the event, attendees engaged in enriching discussions and interactive sessions that shed light on the ever-evolving landscape of influencer marketing and social media strategy. Here are some of the key takeaways from the discussion.



Continuous Adaptation in Social Media Strategy

The digital realm is in a perpetual state of flux, demanding a corresponding evolution in our marketing strategies. As social media platforms evolve and user behaviors shift, brands must remain agile and adaptable in their approach to stay relevant and engaging.

Julian Greene, Head of Creator Partnerships at Flagship emphasized the importance of establishing trust between brands and creators through concise, open briefs. He also delineated the distinct roles of brand ambassadors, influencers, and content creators in modern marketing.

Influencer Kristina Zias advocated for personalized approaches in brand-influencer collaborations, highlighting the potential of podcast partnerships and the impact of event invitations on fostering long-term relationships.

Research underscores the critical importance of capturing viewers’ attention within the first few seconds of a video on TikTok. This swift engagement not only boosts ad recall and engagement rates but also enhances the brand perception and purchase intent, making those initial moments crucial for success on the platform. With this in mind, Iris Coker from Kate Spade NY, still underscored the significance of brands prioritizing genuine social impact initiatives, citing the impactful partnership between Taraji P and Kate Spade in establishing wellness care pods on HBCU campuses.


The Power of Quick Engagement on TikTok

The Significance of Trend Awareness

Brands that demonstrate agility in identifying and capitalizing on emerging content trends stand poised for success. By staying attuned to the latest trends and cultural shifts, brands can craft content that resonates with their audience and drives meaningful engagement.

What does this mean?


In light of these insights, here are some actionable steps for brands and creators to consider:

Request Historical Performance Data: Seek historical performance data from influencers to inform future partnerships, if available.

Organize In-Person Introductory Meetings: Foster stronger connections by organizing in-person introductory meetings with potential collaborators.

Explore Cross-Vertical Brand Collaborations: Expand audience reach by exploring collaborations with brands from different verticals, embracing the unexpected.

Engage in Networking Conferences: Proactively participate in networking conferences to showcase our services and establish new partnerships.

Embrace User-Generated Content (UGC): Anticipate a surge in User-Generated Content (UGC) in 2024, as audiences increasingly gravitate towards authentic portrayals of real

In conclusion, the CreatorIQ Connect Roadshow provided insights and actionable strategies for navigating the complexities of influencer marketing and social media strategy. By staying attuned to industry trends, fostering genuine connections, and embracing creativity, we can effectively engage audiences and drive meaningful results in the ever-evolving digital landscape.