TikTok has a unique ability to foster connections through attention-grabbing storytelling and curated trends, connecting consumers with creators and brands that match their interests. In a recent report released by TikTok, the platform shared key stats that make it a can’t miss for marketers this holiday season.
- An astonishing 85% of users claim that TikTok plays a significant role in their purchase decisions
- There’s a 41% increase in trust when brands advertise consistently on TikTok for an extended period