Royal Air Maroc and HOW Agency

HOW announces partnership with Royal Air Maroc

We are flying high today! HOW is excited to announce that we have partnered with Royal Air Maroc, the national airline of Morocco, to handle their paid media program in the United States. 

As a team with a travel bug, we’re thrilled to expand our travel industry expertise. Our digital media planners will be working with Royal Air Maroc to reimagine their advertising creative and targeting plus as part of our social media management program we will be creating and deploying social media content for their airline’s accounts. 

While RAM connects travelers to destinations worldwide through routes that include 80 countries, and beyond as a member of the oneworld Alliance, the HOW team will be connecting them to passengers in the United States looking to book their next getaway.

Royal Air Maroc air plain

The partnership is a joint campaign between HOW and our sister agency, 5WPR – HOW will provide paid media services and planning while 5W will connect RAM to travelers through targeted media coverage and compelling campaigns that resonate with travelers’ interests and aspirations.

From HOW leader and 5WPR co-CEO, Matt Caiola: “With the current high interest in travel among consumers, we see tremendous potential in reaching the target audience through a combination of smart creativity and savvy targeting. This will significantly expand Royal Air Maroc’s reach across the U.S.”

From Achraf El Hassani, GM of Royal Air Maroc for the U.S.: “We firmly believe in their exceptional abilities and expertise to strategize and communicate efficiently with consumers, trade networks, corporate entities, and the industry ecosystem,” he said. “Through dynamic co-creation and innovative content, we are confident that they will effectively accompany us in our expansion plan, elevating brand awareness and igniting the full potential of the Royal Air Maroc brand in the U.S. market.”

Stay tuned as we work with RAM and the 5W team to help take their brand presence to new heights! See you in the skies!