It may sound a bit early, but Pinterest’s latest holiday report indicates that consumers have already begun holiday planning. In fact, the report states “Six months out, people on Pinterest are already deep in holiday searches.”
With the Labor Day holiday behind us, consumers are saying so long to summer and transitioning from discovery to decision-making and buying. ‘Tis the season where gift lists are defined! For brands, this means that messaging and content published in the early fall season should focus on a middle to bottom of funnel consumers as they are likely to be actively in the market or will be soon.
Like it or not (looking at the fans of Spooky Season for the latter), the holidays are less than a month away for major retailers.