AI is here to stay, and that’s OK:
It’s been around for years, but seemingly 2023 is the #SummerAITurnedPretty. And we’re all trying to figure out what table it should sit at in the cafeteria.
Understandably, it was the topic du jour at Cannes – with brands, adtech platforms and technology providers themselves all weighing in on where AI plays a role in creative, strategy, deployment and measurement. Turns out, AI can have lunch with whoever it wants. And it’s not just desserts.
It was clear that marketers across brand marketing, performance marketing and marketing attribution are seeing the value that AI can provide to enhance – not replace – their efforts. With the embrace of the technology, in all its forms, we’re excited to see the impact that AI will have to better allow our industry to understand consumers’ behaviors and actions.