What we know so far:
Meta launched its new Twitter-like social app, ‘Threads’, on July 6th.
However, due to increased data privacy protections in the EU, Threads won’t immediately be available to European users.
According to Business Insider, a range of high-profile users were sent an on-boarding guide ahead of launch, which advised them to post to Threads twice a day, at least, in order to get accustomed to the new app (good tip for brands getting on the platform).
On its launch, Threads had surpassed more than 5 million sign-ups in 4 hours, and broke the 100 million mark in the first 5 days.
Similar to Twitter, Threads allows users to post text updates of up to 500 characters to a centralized feed.
- Users are also able to interact via likes, replies, and reposts, and include links, photos and videos up to five minutes long.
- It is rumored that a hashtag and edit feature will be rolled out soon.
- There are currently no ads on Threads – though we expect to see that as Meta builds the community and works out any kinks in the product – or current in-app metrics, again something we anticipate they will build into the app in time.
- Rumors have been circulating that deleting your Threads account will delete your Instagram account. Instagram’s Adam Mosseri clarified that this feature is being worked on and added, “I’ve been getting some questions about deleting your account. To clarify, you can deactivate your Threads account, which hides your Threads profile and content, you can set your profile to private, and you can delete individual threads posts – all without deleting your Instagram account. Threads is powered by Instagram, so right now it’s just one account, but we’re looking into a way to delete your Threads account separately.” (via Threads).